Yorkshire Typography Posters

Initially, I was going to use the Yorkshire typeface to display manifesto style statements. But as the maps developed I felt that this somehow wasn’t right. It felt a bit like I was forcing them into the project, but I felt as though they should still be included. I decided to use them to ‘un-formalise’ some of the information in the report, this works well with the style of the typeface. It also gave me a chance to show some type detailing in the paragraph of information on each poster – these paragraphs bring the information together and make the information and its implications more cohesive.

After printing the posters I realised there was not enough depth to them – each of the words are the same scale. None of them pop out which makes them quite flat – especialy when they are supposed to mimic the way somebody with a Yorkshire accent speaks.

I have tried to make the posters have a bit more depth and be more dynamic. I think it works a lot better this way and doesn’t look as plain.

I am really happy with the way these posters have turned out and I think they add another level of more in depth information to the project.

Typography Map Development

Transfering the information out of the State of the Nation Report into my Typographic map was difficult and sometimes awkward to do. However, with the more text that was added the map started to come together a lot more. Once all of the information was in the map and began to take the shape of each of the regions I made sure I had spell checked many times, proof reading is especially important as the map takes quite a lot of looking at so I wouldn’t want the audience to spot the mistake whilst trying to read the information. I had to size up the entire map to A0 as this will be more arresting in the final exhibition, I think this was a good thing to do as there is a lot of information and it needs enough space to not be overwhelming.

As the typography will be the front poster visible to the audience I decided that this would have the title on. This is the map as it stands but I am unsure about the style of the title but I think it looks quite map like.

Illustration Map Development

The next layet of the map will be illustrations that visualise the typographic information on the first map. This adds another layer of information but also breaks up the type-heavy nature of the first map.

I wanted the illustrations to correlate with the information on the map that would hang in front of it in the exhibition space. Ideally the two maps would be printed on tracing paper, but I am still struggling to find somewhere that would be able to do this. I have found that ‘touchprint’ can print A0 on 80gsm which could still be successful in being slightly transparent.

I have created illustrations to show the main points from the state of the nation report. These include education, transport, money and housing. These symbols either increase in quantity or in size to show how certain areas are more successful in terms of their performance against each of these factors.

I then used the image trace tool to create digital versions that could be further edited to create the different variations of the illustrations to show the degree to which an area was successful or not.

After finalising the different illustrations I began to put them into an outlined map. I tried to keep them in a similar position to what the typography is in – so the images and typography match up and make it a little bit easier for the audience to see this.

The next thing I thought about was whether or not the outline was completely necessary. In the typography map I have included the outline of the rest of the uk to contextualise the map and make it obvious that the information within only applies to the regions within England. However I thought that it was looking too bulky. This was the same issue with the illustration map so I decided to try a dashed line, I think this looks more delicate and much less distracting. I did the same to the typography map. This will also be easier to paint onto the wall as opposed to a longer dash that would be hard to keep uniform.

As this poster will be behind he print of they ypographic map I decided not to include a title and just have one on the typographic poster that will hang infront fo this and the painted on the wall map showing the different regions.

On reflection I think this map needs some sort of key or information to inform the audience about how the size or the amount of a certain thing represents the results from the state of the nations report on social mobility.

FMP Exhibition Tutorial

After speaking to the tutors about what I want to display in the exhibition I have decided not to create the animated text and concentrate on creating different layers of maps. I think this will allow me to concentrate and spend more time to create a more successful entry into the exhibition. I want to add a layer of icon type images – this will give the project some visual prompts rather than just being purely typographic.

Another thing I need to think about is the colour I have used, because the project is political in nature I need to make sure that the colours I use don’t have any political connotations which could effect the reception of the project from the audience. Currently I am using yellow which has links to the Liberal Democrat party. I need to pick a colour that is politically neutral, but I still want it to be quite bright and attention catching.

The map would look better overall if the London section was in its right place with in the map instead of being pulled out – I also need to add Ireland on for context as well.

As well as this, we discussed whether or not the the coloured segments should be underneath the type (as it is now) or be a separate layer, I think as it is above could be qute distracting and finding a bright colour that the audience can read black type on might be difficult. This made me think of different ways of having the regions displayed. It could be printed on paper and hug away from the wall as the illustration map and typographic map are or it be on the wall, either printed and stuck up or painted on. I have decided to go with painting the map directly on the wall as I think it adds another dimension to the piece, it also means there will be no issues with legibility.

Developing the map

Thinking about where the outline of the map looks now I have realised that it has quite an important part in contextualisin the information on the map and thus the entire project. This is not reflected in the visual style of the map. At this point the map is rough and not refined.

Research into maps/ map art

Grayson Perry – Map of Nowhere

The visual nature of Map of Nowhere is something I think would be good to try and involve in my depiction of England through its Social Mobility – a way of doing this could be to have icons which either connote the place or icons that a visually representative of the facts in the state of the nation report. These icons could differ depending on the information, for example if an area had high quality schools the school would be a different colour or design to indicate higher levels of success against one of the social mobility indicators.

Stephen Walter, ‘The Island’, 2008

Image result for Stephen Walter, 'The Island', 2008
Related image

I like the chaotic nature of Walters ‘The Island’ and how you cound become completely engrossed within it. I think my typographic map shares this quality but I don’t want to overwhelm the audience having the illustration map as chaotic.

Jazzberry Blue Maps

A series of abstract graphic city maps portraying the world's most famous cities: Los Angeles, London, Milan, and more, by self-taught travelling Canadian artist 'Jazzberry Blue' who uses a combination of bold color palettes and geometric figures to give each map an abstract flare of its own

Although these maps use simple shapes they still have a certain chaos about them, but its ordered – I like the use of colour and block shapes to clearly signify buildings/ areas.

Map of Scotland by John Harding

The pictoral style of medieveal maps is something I would like to try and use in the creation of my illustration map. In this case icons represent castles and buildings. I like the simple nature of the medieval maps and think a similar style could be effective.

Animated typography

I really like this example of animated typography I think it conveys emotion/mood so well without the use of imagery. The type combined with the music creates a stunning piece.

I like the simplicity of this example and the combination of simple images and typography and that it includes humour.

Looking into kinetic type/ or animated typography I have found lots of different styles, usually they have narration over the top so this is something I should probably do too to make the projrct more cohesive and work better. Each example uses the space really well, I think this is something I have struggled with in the past when I have done animations. This is something I will be conscious of.

I have begun to experiment with one of the statements I already had on After effects. Using the different preset effects on there will be the best way to give the typography some energy an mimic the rhythm of speech. I am hesitant about using my own ovice out of embarrassment and the fact that everyone at the show could possibly hear my voice. But it would add a lot to the project. I have experimented with different methods of distorting the typography, I think the last effect I have used on the ‘you are’ is the most effective, so I will carry on with that.

Moving on, I want to create some storyboards to visualise what I want to communicate with the animation. I also want to start to incorporate colour and play with the scale of the alphabet to give more of a differnece between the pronouncesd and dropped sounds in the words.

I have tried a different method of animating the type here – I think it is quite effective but looks a bit ameteur. Its a much quicker method but I’m not sure that it visualises the sounds of the pronunciation as well as some of the other examples in the first test do.

This is a further development of the animated type, it’s still not exactly looking the way that I wanted it to. It does match with the way the speech sounds but animation is not my strongest skill. This is something I need to consider when thinking about putting my best work forward into the final exhibition and creating work that I am proud of.

FMP Tutorial

I have started to create some of my manifesto statements. The type is started to work really well together but the scale, colour , tone and weight of the different characters – playing with the rhythm of spech in a Yorkshire accent. I think this would be good and also would work well as animated type, but to include an audio element as thats what the project is all about. Which would be the voiceover of what is being said with visuals of the most important parts, popping up or moving somehow to mimic the rhythm of speech.

The map containing the information from the State of the Nation Report needed contextualising in terms of what it was actually showing. This was easily done by just adding the outline of Scotland and Wales.

Moving forward I need to create some more of my manifesto statements and then move into animating them, I will do this by creating storyboards and testing different techniques out.

Research: Sapir-Whorf Hypothesis

Language shapes the way we think = the two are entwined.

Different languages have different ways of thinking about the world. concepts of time and matter are conditioned by language.

‘linguistic reletivity’
The way we think is determined by language – Hopi vocabulary – no concepts of time found in their language (proved to be wrong)

Colour – should be the same throughout cultures – the words we have for colours determine what colours we say. Matching and organising colour experiment.

There is SOME evidence that language influences world view.

Thinking about how accents and dialect alter a language thus have the possibility to change or our influence world views. This could be applied to my project in the sense that my attitdutes/ perception of the world could be somehow different to that of a person with a different accents purely because of the words we use…this is obviously a reductionist approach as there are many other social and cultural factors that effect and influence our views on the world. I think this could be included in my personal opinion of the issue of social mobility.

Idea Development

After looking into the different manifestos and starting to write my own I began to think about how all the information I have gathered could be visualised. I thought that as my research has shown that now its not as much as a class divede but a geographical issue surrounding the levels of social mobility. I want to display the information I have found in relation to the area to then layer over the top other sections of information that will illustrate the vast discrepancies in the levels of social mobility found in different areas of England. I will then use this to map the negative connotations attached to certain areas and therefore the accents form these areas, this will include my own personal accounts and opinions on these connotations and the research I have found. I will then inform the audience that social mobility and the lack of it in so many areas of the country was part of the conservative 2017 manifesto which has not addressed the issue as of yet.

This is when I decided that my projects focus had become primarily about the problem of social mobility and how where a person starts out has a huge impact on the rest of their lives. This suggests that not everyone is getting a fair chance to do the best they can. this is seen in some areas of the country with poor schools and careers advice leading to people becoming trapped abecause they have not had the access to resources they could have used to further or better themselves.

Plotting the information from the State of The Nation Report has allowed be to section off the country and find out which areas are lacking what. I will do this for the whole of England and use this visual representation of the report as the grounding for my personal reflection on the state of the nation. This will take shape using the phonetic typography i have created representing the Yorkshire accent. I will home in on the problems facing people from Yorkshire and the Humber in terms of social mobility as I have personal experience there. This will be made into some sort of manifesto/ personal protest about the fact that STILL where you are born and who you are born to has a gigantic effect on your levels of success. This is not to say that those who chose to stay in the area they were born are unsuccessful, this is their choice. But my project aims to make a comment on the lack of provisions and money spent on giving everyone a fair and equal number of opportunities and resources.

Mapping the statements from the Social Mobility Commissions State of the Nation report.

Begining to map the different statements has helped me to feel that I am getting somewhere. The next step was taking the map onto illustrator to try and produce something digitally, I wanted to do this because my portfolio already contains a lot of handwritten elements. However I am not sure how effective the typeset statements are.

I think I should try it in a more handwritten style just for comparison. But I think this might be too much if I want to include my phonetic type in other elements of my deliverables.

Carrying on with the typography has started to create an interesting effect. It represents the influx of information within the report but still makes the statistics and facts more digestible to the reader.

I have began to layer over the types of area in the country for example rural areas, or former industrial areas as the divide between the number of opportunities and resources to better social mobility is no longer a north/ south divide but more of a geographical lottery divide with rural areas suffering from lack of spending on things that better social mobility.

These maps will layer on top of one and other to create a visualisation of the information in the state of the nation report.

I then want to create my personal opinion and reflection as a manifesto using my Yorkshire typeface.

Manifesto research

Looking into design manifestos I found the Riot Grrrl manifesto which really stuck a chord with me, it was written in 1991 with feminism at its core. The content as well as the style of the manifesto are really interesting. Ten Principles for Good Design’s simple layout makes it clear what the author, Noah Scalin, perceive sgood design to be. I think the two manifestos say very different things and have different visual styles but they are both effective in different ways.

After looking at these two and some other design manifestos, I looked at the The Conservative and Unionist Union Party Manifesto, which details the five giant problems facing the nation at the minute, one of them is “Enduring social divisions” which tackles the issue of social mobility that my project focuses on. I think this would be a good source of information and point of reference for my project, I thought that I coud argue that the ‘state of the nation’ report proves that the government is not tackling the problem of the ‘class cieling’ because a ppay gap between woring class origin and more affluent background origin people.

I was thinking that including this as well as the other bits of research would help make the project and the outcomes more informed in a wider context of the political world.