ISTD Submission

Photographing the final piece of work to send to ISTD made me realise how much work I had actually done to a standard that I feel proud of. The images of the final pulication really show it off in the best light.
Reflecting on the process of entering ISTD, I think it was really worthwhile. The attention to detail that was necessary really made me think about the level of detail I have included in other projects and the amount of detail I will add to my FMP if I create any type of printed media.

Some of the final images:

Overall I am really proud of the publication that I have submitted and I think it showcases a different approach to typographic experiment that is in line with my personal style. I hope that this differing form the expected typographic experimentation will be liked by the judges/ assessors but more importantly I have created a piece of work that will look amazing in my portfolio. I have thoroughly enjoyed becoming fully submerged in a project and thinking primarily about typography which I havent before, but at the same time thinking about the concept at the same time.

Competitions Feedback

Learning journal – good, consistent inside into process and development and a strong visual language in sketchbook. Strong exploration of initial ideas, showing the development of ideas and how I got to lost authenticity of communication.

The outcome has potential to be a good representation of the concept. The letter section could use handwriting to improve hierarchy – could look at the study of handwritten as a subject of the content. Scanned handwriting, authentic handwriting – different styles – use this for pull out quotes?

Stronger intro article to the publication – what authenticity is, in a more academic manner. what authenticity means and how could the core concepts be pulled through the rest of the document.

Stronger hierarchy – look at previous winners. Push this level of detail as this is what the judges will be looking for and it will improve the overall success of the publication. Look at other examples of ISTD submissions and fine art work – rule breaking Sophie Calle.

How will I create one cohesive publication? Look at the book “the form book” use this for inspiriation. More contextual and visual research on how to tie the documents together. Clear responses to the formative feedback.

I agree with what was said in my feedback and already knew that these were the things I had to work on from my own reflections of where the project was at the end of last term. Looking at the project with fresh eyes has allowed me to realise this even more. I will look for more content and context to make the whole publication more cohesive and informed, this will help someone who has no knowledge of the project understand. I also need to work on the hierarchy throughout the document, its starting to work in the typewriter section but I need to come up with solutions in the fax and letter sections, this will be difficult as each section is so different and might need different and specialised treatment. I am happy with the feedback I have received as I worked really hard on this project so its a relief to see that it has paid off.

Letter Section

Thinking about the letter section I found articles that mainly focused on the positive aspects of writing letters and why we should continue to write them. Thinking about this and the sentimental value of letters to me I found out some of the cards and letters my family had sent in my first year of uni. 
One in particular from my Grandma stood out as having particular value due to the style of handwriting and the post card it was written on. I wanted to include these into the document as an image, I thought that it would break up the body copy and illustrate what I feel is important about taking the time to write letters.

I have chosen to include some of my handwriting, to get the nature of handwriting letters across through the format of the piece. I think the personal link throughout the document helps to convey the idea that letters can show emotions more easily and show the writers personality. I have chosen the dimensions to be the same size as the card that she sent me. Including the envolope was a decision to try and create a tangible outtcome that looks like it as been handled and treasured. 

I have set the type left aligned as this is closest to the format of natural writing. It is less formal and uniform like handwriting is. Unlike the other sections where communications become more uniformed and mechanically driven. 

Fax Section Development 2/2



To develop the fax section and improve the pace of the piece overall I have added the full black page with highlighted quotes and done the reverse of this on the next page to keep some continuity whilst still being diffeient enough to keep the reader interested. I think this has improved the document, however I will have to make sure that when I add more content into the document I don’t lose this pace. 
During the end of project presentations it ws said that the orientation of the pages and the way they pull out from each other isn’t authentic to fax machines. 

I have tried to turn some of the elements around to make a scroll like document that would open vertically instead of horozontally, however I am not sure if or how this will fold or work. Another option would be to have the page landscape and some of the elements in portrait. 

I think the most effective way will to be have an a4 portrait that folds out vertically with a concertina fold.

Formative Feedback

Feed back from final presentations

I need to think about how the 3 separate documents would come  together. Look at office techniques for binding documents.

Sense of hierarchy needs to be much stronger – use of pull out quotes and so on.

There might be too much white space in the document. Use thisto create better hierarchy.
– I agree with this but was struggling to find theright balance of text to white space but improving the hierarchy should helpwith this, I am also working in a5 which I haven’t done much of so workingharder to develop this skill will help me with future projects too.

Some of the paper used in the typewriter section is notauthentic – you would not type on lined paper – look into office and businessstationary and different grades of paper.
– I think value also comes from the materials usedin such hand crafts so maybe a good quality cartridge paper – off white maybe.But I do want to keep the tracing paper in the document because that is aconscious decision that improves the pace and flow of the document.

The first quote in letter section isn’t working on its side?How can this be changed to improve the hierarchal order. Consider turning thepostcard too – but justify why it’s on its side – it lays out the reason forthe documents size.
-I agree with this but with the different thing Itried this looked the best and it fits with the whole document, but it doesneed reconsidering and maybe doing in a different way.

The fax section is not authentic as it doesn’t appear as aroll like old fax machines did. So think about turning either the quotes or thetype but keep some variation to help with the pace. The slip on the bottom alsoneeds to be on the bottom of the a4 not just on the side.
– I do sort of agree with this however I wasn’tsure how this would affect the legibility of the whole document so this issomething that I will experiment with.

The whole thing needs more content. What could this be? More articles or my own opinion on the loss of these technologies. And what I think about it all. There could be inserts or something in a different voice to that of the articles.  I need to go back to the faxed book and find more content about this. And find something to further support the idea that fax was the end of the manual methods of communication.

The order of the document could be reversed so it goes back in time which might make more sense as it is a retrospective reflection on the changing technologies over the years. If I did do this I think I would have to make it clear in the strategy why I had done this.

Fax section development 1/2

The content I have used for this part of the document is from the book Faxed: The Rise and Fall of the Fax Machine by Jonathan Coppersmith. The book goes through the stages of development of the fax machine and its decline. I have selected parts from it that I think illustrate its advantages and disadvantages.

This is the first draft of the fax section. I have created the textuerd sections using charcoal, I though that this looked like when an old fashioned fax machine with thermal paper in deteriorated or if there was an error there would often be blackd out pages. 

I wanted to have the fax section in continuous paper so used a concertina fold, this is to replicate the rolls of paper used. However, with the current layout it doesn’t work that well, the pages are all to similar and there is not enough difference in the layout. This is something I need to try and balance with the format of fax’s and try and find a way to break out of this format without it becoming to unorganised.

The idea is that the quoes would become more blacked out the further on into the piece as with time thermal paper deteriorates and the message becomes unclear. I think I will try and use this more as it was an integral part of faxing and is part of the visual language.

The typeface I have used is LucidaFax, which was designed for printing at low resolutions and again I have used it because it is part of the visual language of fax. 

Moving on I need to try and think about ways to change the pace and keep the piece interesting. I think I will try and do this by adding images, full page quotes and full black pages so the reader has some time to rest and is not only always looking at text. I also need to add more content to the pther sections and start creating some work for them. 

Tutorial 29th November

After discussing with the group what I have done so far with the typewriter section and the fax section I feel confident that they are going in the right direction however I need to find much more content to fill the doccument.

I also need to work on the pace of the fax section as its very ‘samey’ throughout. Adding full black pages is something I have tried but it hadnt worked as well. I think the typewriter section has better pace as it contains different paper thicknesses and paperstock. I could try this with the fax section or try different ways of doing a full black page – maybe white letterpress onto black paper.

I am going to instead of going on from faxing to go back from typewriting and extend that way. This will allow me to explore more paper mbased methods which is all part of authenticity to me. It produces tangable outcomes that show skill and craftsmanship that people value, it also proves a physical thing that a lot of time and effort has been put into. 

I am going to look at letterwriting and the types of materials and things used in that. 

We also spoke about adding some images, but images focussed on typography, so images of the keys on the typwriter or the blocks in letterpress. So images related to type, this would help with the pace of the whole piece too – especially in the fax machine part. 

Ian mentioned that fax’s had slips smaller than A4 that would come through after the document with information of the sender. This would help the pace of that part which is something I have been struggling with. 

I need to define what authenticity is to me and what the loss of it is and what exactly we have lost. This will be part of my strategy I will submit so has to be clear and describe exactly what the work is about.  authenticity comes from tangibility and the effort put into something. I also think I need to add my opinion into the piece and why I think authenticity is more valuable that efficiency. 

To have letterpress and letter writing in the document I need to find content/ writing about them. 

Typewriter Section Development

I played around with the typewriter once realising that recreating an old style fax machine document would be difficult with a modern fax machine. And it would take some experimentation with techniques to replicate. 

I want to use the typewriter to signify the loss of most of the manual effort to communicate, using an older manual typewriter requires a lot of input from the typist, which I have found out. But there is a sense of achievement when all of the frustration pays of and you produce the document with minimal mistakes. 

I plan to use the typewriter text in combination with a sans serif typeface to create contrast in the old and new techniques.  

I began experimenting with the typewriter and different kinds of paper. I think using a mixture of the typerwriter type and a sans serif typeface. I want to use the typewriter type as titles and pull out quotes.
Whilst experimenting I realised that it’s actually quite difficult to create a document without any mistakes in it. I wanted to include this in the work as I think it exemplifies how mistakes cant be hidden and if you don’t want them on the document you have to start again. I think the authenticity of communication form typewriters encompasses all of the effort and time invested in producing it. This is the whole point of the typewriter section, that it needs a lot of time and effort putting into it.

Introducing the typewritten type into the spread gives it a sense of personality and shows the difficulties in getting the type right. I scanned in the yellow lined paper just to see if I could simulate printing on the paper, this was mainly for experimentnation purposes. I also realised I needed to add more elements of hierarchy, to give the piece more depth and direction. 

I began thinking that the contentcould be about women in the workplace and start within the womens movement time era when women on mass began campaigning for change. Although this is very interesting it dozen tfit the brief of lost. So I went bach to my mind maps and found that I wanted to look at the loss of the authenticity of communication due to the development of technology. So this is what I found articles on. 

This is some of different pages put together in the format that they would be in the final document. I have chosen to use the differerent paper and the tracing paper especially to give depth and pace to the document. I think I want the document to be pages as apposed to spreads utill the larger quote as typewriters don’t print double sided and i think the single pages creates a really good speed and narrative leading up to the final larger quote. 

Content Research

I began looking up statistics to use in relation to womens employment in secretarial roles. I thought that this could be a part of the content of my publication. 

After doing this research I began to lose sight of what the ‘lost’ aspect was of the project and although the information I was finding was really interesting it didn’t fit into the brief, oor if it did the link was small. 

This is when I started to thik of decades and the technology within these different decades, and how one led to the demise of the other. I though then I could input some of the statistics I had found to do with women in the workplace. 

I have now started to make a bigger more comprehensive list of communication technologies from each time period. I have also begun to collect some articles surrounding the technology that will make up the content of my document. This means I can start thinking about the design and the process that will be important for the start of the document that will require more manual effort. 

After the interim crituque I decided that the subject of the piece would be the loss of the authenticity of communication due to the advancement of technology. I need to explore typewriter type more,and start thinkng about what I want to show. I think developing a clear strategy will help me with this. 

From the discussion of my ideas I want to consider the types of papers and different thincknesses. I want to try and make the document as office like as possible. 

Lost Technology

Building on the idea of lost technology from my initial mind maps, I began looking into the fax machine. When it was first developed it was quite revolutionary and the fastest way to communicate written or typed documents. The technology had been around for 150 years or so in different forms.  In modern times it’s possible to send faxes from email but this also decreases the authenticity if authenticity means the amount of effort it takes to create the message. 

Looking further into fax machines I found that a lot of adverts from the 1950s onwards contained images of women happily completing office work, this lead me on to thinking about women in the workplace and whether or not the increase in technology in offices etc. were a good or bad thing for women, however this was hard to fit into the category lost. It could fit into the ‘protest’ project but I decided to go back again to fax and other method of communication that are now lost, resultung in a loss in authenticity or human aspects of communication. 

During tutorials with Rebecca Petts-Davis I realised that the visual language of fax, and other outdated methods of communication can be really rich and have a lot of qualities that are lost through more digital methods of communication. As well as the visual quality of these methods, the piece needs some sort of narrative or story.  

I decided to focus of the loss of the authenticity of communication due to the development of digital communication methods. 

As well as this I carried on to research into fax and the reason for it’s demise. Junk faxes, similar to spam emails were one of the reasons also the arrival of email and the wide spread use of the internet. Although fax is still used by some people to send signed documents and so on. 

Fax Exhibition

There has been an exhibition using fax machines as the primary printing method. 
Again throughout my research there are images of overly enthusiastic female office workers. 

The Modern fax machine prints in the same way a home printer does, it uses an inkjet printer. This means that anything faxed on a modern machine would look like it was printed on a home printer – this wouldn’t achieve the effect that I wanted. This led me to thinking about different modes of communication that require more physical effort to produce a document and how I could recreate or use these methods with modern digital typography.