Idea Development

After looking into the different manifestos and starting to write my own I began to think about how all the information I have gathered could be visualised. I thought that as my research has shown that now its not as much as a class divede but a geographical issue surrounding the levels of social mobility. I want to display the information I have found in relation to the area to then layer over the top other sections of information that will illustrate the vast discrepancies in the levels of social mobility found in different areas of England. I will then use this to map the negative connotations attached to certain areas and therefore the accents form these areas, this will include my own personal accounts and opinions on these connotations and the research I have found. I will then inform the audience that social mobility and the lack of it in so many areas of the country was part of the conservative 2017 manifesto which has not addressed the issue as of yet.

This is when I decided that my projects focus had become primarily about the problem of social mobility and how where a person starts out has a huge impact on the rest of their lives. This suggests that not everyone is getting a fair chance to do the best they can. this is seen in some areas of the country with poor schools and careers advice leading to people becoming trapped abecause they have not had the access to resources they could have used to further or better themselves.

Plotting the information from the State of The Nation Report has allowed be to section off the country and find out which areas are lacking what. I will do this for the whole of England and use this visual representation of the report as the grounding for my personal reflection on the state of the nation. This will take shape using the phonetic typography i have created representing the Yorkshire accent. I will home in on the problems facing people from Yorkshire and the Humber in terms of social mobility as I have personal experience there. This will be made into some sort of manifesto/ personal protest about the fact that STILL where you are born and who you are born to has a gigantic effect on your levels of success. This is not to say that those who chose to stay in the area they were born are unsuccessful, this is their choice. But my project aims to make a comment on the lack of provisions and money spent on giving everyone a fair and equal number of opportunities and resources.

Mapping the statements from the Social Mobility Commissions State of the Nation report.

Begining to map the different statements has helped me to feel that I am getting somewhere. The next step was taking the map onto illustrator to try and produce something digitally, I wanted to do this because my portfolio already contains a lot of handwritten elements. However I am not sure how effective the typeset statements are.

I think I should try it in a more handwritten style just for comparison. But I think this might be too much if I want to include my phonetic type in other elements of my deliverables.

Carrying on with the typography has started to create an interesting effect. It represents the influx of information within the report but still makes the statistics and facts more digestible to the reader.

I have began to layer over the types of area in the country for example rural areas, or former industrial areas as the divide between the number of opportunities and resources to better social mobility is no longer a north/ south divide but more of a geographical lottery divide with rural areas suffering from lack of spending on things that better social mobility.

These maps will layer on top of one and other to create a visualisation of the information in the state of the nation report.

I then want to create my personal opinion and reflection as a manifesto using my Yorkshire typeface.

Your Medicines Your Health

Today we re-presented our solutions for the brief given to us during the client brief project earlier this year to the All Wales clinical coordinating group, including the head of pharmacy Wales aswell as other heads of the pharmaceutical industry. I found the experience quite daunting but really valuable, practicing presenting infront of any one is good but especially to people outside of the creative industries and people who had no previous knowledge of the project. I was nervous so I think I could have done better at explaining the concept but the feedback that we got was all very positive and the members of the meeting were impressed with our range of different ideas. And Alison suggested that she would contact us if any of the different members of the meeting would lke to take any of the aspects of any of the groups projects forward and develop them further.

Afterlife: Yoke Creative

Yoke Creative is an agency focusing on video and animation – for commercial clients as well as charities.

One of the most interesting things Tudor said was emphasising the importance of personal projects, that you do off of your own back in your free time. These projects can show potential clients the type of work you enjoy doing, and do well it can lead to paid work that is in the area that you really enjoy. He also thought it was important to do fully self iniatied work just because you like to do it, not to fulfil a brief from a client because this isn’t really you being fully in creative control. Other advice Tudor gave was that going into a studio setting or a studio with lots of businesses running out of it can be really helpful in learning things other than just creative work, things like pricing jobs, working with clients to the more business side of things like writing contracts and what to do if someone hasn’t paid you.

Another big thing he said was that reflecting on the work you have done is really important, it helps you think about the tyoe of work that you enjoyed and want to do more of in the future. Taking a step back and assesing work you have done is really important.

It was really good to hear a talk from someone who is not necessarily a ‘graphic designer’ but from a different part of the industry. I think the Yoke Creative story was quite inspiring and shows that if you have passion and determination you can become really successful at something you love to do.

Manifesto research

Looking into design manifestos I found the Riot Grrrl manifesto which really stuck a chord with me, it was written in 1991 with feminism at its core. The content as well as the style of the manifesto are really interesting. Ten Principles for Good Design’s simple layout makes it clear what the author, Noah Scalin, perceive sgood design to be. I think the two manifestos say very different things and have different visual styles but they are both effective in different ways.

After looking at these two and some other design manifestos, I looked at the The Conservative and Unionist Union Party Manifesto, which details the five giant problems facing the nation at the minute, one of them is “Enduring social divisions” which tackles the issue of social mobility that my project focuses on. I think this would be a good source of information and point of reference for my project, I thought that I coud argue that the ‘state of the nation’ report proves that the government is not tackling the problem of the ‘class cieling’ because a ppay gap between woring class origin and more affluent background origin people.

I was thinking that including this as well as the other bits of research would help make the project and the outcomes more informed in a wider context of the political world.

FMP tutorial 08.03.19

After speaking with Ian about my project I realised I need to combine the typography I have created in the phonetics workshops with the research I have been doing about social mobility and the issues surrounding this. A way to do with would be including my opinion about the research I have been doing in a manifesto type document explaining why I feel passionate about the issue and why it makes me angry. I think this could be an interesting way to produce lots of different protest-like pieces that would raise the issue of social mobility and the ‘class ceiling’.
But I think including the way I feel about the issue would definitely be a way forward for the project as I was feeling a bit stalled on how to combine the two aspects of the project I had been working on so far. We also talked about including other voices or accents into the mix as another point of view to illustrate how widespread the accent is.

Moving forward I am going to look into other manifestos and try to develop one of my own as a starting point for the project that other deliverables will come from. The manifesto would combine the tpography of the Yorkshire accent. This will include my feelings about the subject and the fears/hopes that I have about the future which my accent/ background might have an effect on.

Accents: Yorkshire = Daft?

Looking for news stories and things on the internet about the Yorkshire accent. I found that a lot of them are meant to be humorous or poke fun at the accent. I don’t know if this is a thing and one of the examples of the ‘cultural baggage’ I have been reading about or just a coincidence.

A family business put up signs, whilst doing road works in Hull. Using Yorkshire dialect.

I think these ‘funny’ or light hearded stories fit with the style of my phonetic typography in that they represent the idea that the accents is often associated with silliness or daftness, not often with seriousness. This fits the rounded, bumpy and odd looking style of the typeface I have created.

In that sense it could be said that the typeface not only allows the reader to mimic the sounds of a Yorkshire accent but it also is representational of the attitudes towards Yorkshire accents – they are friendly, comical but not often taken seriously.

Afterlife: Clout Branding

Work with people who understand the value of strategic creativity.
A Logo is part of a brands visual identity – the brand is what the brand stands for and values – bringing this and the visual stuff together.

Look at the brief – is there a better way to go about the brief? Clients don’t always get it right, or have all the information.
Being critical about ideas and digging deep into the brief.
Articulate an idea clearly in words – if you can’t articulate an idea in words it isn’t thought hard enough about or it wont work.

Push an idea in a lot of different directions.


A lot of work goes into great ideas – keep pushing and coming at the problem form different ideas and don’t be too precious with ideas. Best ideas are always simple and clear and efficient, these are the ideas that have the most power and potency.

Rebrands can change the course of things – make differences to peoples lives and can be rewarding.

“IMPELO” dance charity that brings in science and learning.
– be aware of how a client will use the things you create for them.
– let the client be a part of the project – their values running through
– Create brand guidelines of how to use and how not to use it – simplify and think about the end goal and teach them how to use the stuff – take the clients on the journey with you so they understand how you have got to where you are – this will make the process easier.

“MIND CYMRU” getting men talking about mental health

Being a designer means learning the insides and out of the clients work and values – this is how you create insightful work that can change lives.


Keep pushing ideas further and further. Stay humble and level headed – do great work and the rest will come.

Reflection: It was really interesting to see the type of branding that Clout do, going into the talk I thought that ‘branding’ was only doing commercial stuff that woldn’t be very rewarding, however seeing the work they do and the method by which they do it has made me think about what I want to do after I graduate – I think it is important to do research when applying for jobs or internships and evaluate the work they do.

Phonetics and typography

I found the workshop with Jorge Dos Reis really useful as I think I will use it in my FMP. It was really interesting to think about typography in a different way with the focus on the sound of the type rather than just the way it looks. I decided to create the alphabet but in a way that when it was spoken it would sound like a Yorkshire accent. So the focus would be on pronunciation not necessarily about learning English as a language which is what Jorge’s ‘speechant’ which helped people to learn English with graphic systems.

This is the most deveolped version of the typeface, I have begun to think about the different sounds that different letters make in different words, this had led to variations of the same letter that make different sounds depending on where they are used.

Here I have begun to use the letters and sounds in some example words. I have also changed the scale of some of the letters to indicate that they are silient or have less emphasis on them in the word. I have also substituted some of the letters like th with the symbol to indicate the sound a th makes in the middle of ‘weather’ and the t’th’ at the beginning of ‘three’ hat is pronounced as an ‘f’ but isn’t an F. This idea stems from the advice from Jorge to stick to tradiontional orthography – which meand keeping the letterforms spelt as they should be.

I have really enjoyed working with type in a different way than I usually do, doing a different type of hand rendered type has been interesting and has allowed me to broaden my typography skills in a different way that what I am used to. I think the alphabet works much better when it is formed in a word, the next step is to develop the varying sounds and try and make the alphabet as comprehensive as possible so I can use it in my FMP as I think it would work really well in combination with my subject of the class ceiling. As assumptions of class can be taken from accents.

FMP: the class ceiling

Looking into the psychology of accents I found that Lance Workman hs written and researched a lot on the perceptions of accents and intelligence, using Yorkshire, RP and Birmingham accents, the birmingham accent was rated lowest for intelligence.
A different study found that the negative attitudes toward certain accents comes from the negative attitudes toward groups of people we experience using them not the sound of the accent itself.

The government report “the state of the nation” found that in Britain there was a ‘class cieling’ by which those from working class backgrounds were paid less than their counterparts from more affluent backgrounds. The report lists lots of statistics that I could use in my project.
I think looking at this aspect of class divide through the medium of different accents would be a good way to make people more aware that this gap in class and social mobility still exists.

Further research into the Class Ceiling

The Class Ceiling – Danny Leigh
The article focuses primarily on the class ceiling within the film-making industry.
“Class falls outside the 2010 Equality Act – leaving working class people without safeguards of opportunity.”
“They will face a hundred locked doors caused by lack of money, and a thousand micro-aggressions where they are made to feel unwelcome and out of place.”

The class pay gap in higher and managerial occupations – Daniel Laurison and Sam Friedman
Variation in the social composition  of different higher managerial and professional occupations (medicine, law and finance) remain dominated by the children of managers and professionals. But more technical occupations (engineers and IT) recruit more widely.

When people from non-professional managerial backgrounds are successful in entering prestigious occupations they face a powerful class celieng in terms of earnings. AND this gap exists after other factors such as gender, ethnic origins, age and education) are controlled. So there is a disadvantage within prestigious and highly paid occupations.
There are invisible barriers people from low class origins face in elite or prestigious occupations.
Class origin often casts shadows on life outcomes. And class identities often lend to always carry symbolic baggage of the past – which has important consequences on the present.

Why there’s an absence of working class people in UK’s creative and cultural sectors – Miriam Harris
Panic! Social Class, Taste and Inequalities in the Creative Industries commissioned by create london. The report confirms suspected class (and gender and social) gaps in pay within the creative and cultural sector.
The article suggests that the fact some creative professions include working for free on internships etc is something working class people can not afford to do so or see the unpaid work as exploitative miss out on the opportunity to potentially further their career whilst people from middle class origins see this more as an opportunity.

Criticality Feedback

My feedback suggests that the project was insightful and thought provoking but the fact that the price difference is an actual fact in real life should be more obvious as it is being lost. I think I need to make more of the price difference by somehow adding the comparison to a regular barbie doll. Making the message more clear/ obvious will improve the project.

To do this I think I will have a regular barbie next to the graduation barbie and more text explaining that the price differetnce is set by Mattel the company who produce barbie and reflects real lif issues.