Digital Me process

I wanted my CV to represent the way I like to work and a little bit about who I am as a person. I tried to achieve this initially by adding the different textures to the background of the CV but I didn’t think that it looked enough like a CV.  I have included elements of handwritten type to try to communicate my personality better.cv woodchip

Keeping the newsprint background but making the handwritten type red added more personality to the document. cv newsprint printcv newsprint

I added a white bored to encapsulate the newsprint, this allowed me to add the two black lines in going across the white and the newsprint adding depth to the CV. As well as this I added the ‘get in touch’ in my handwriting to try and communicate the laid back element to my personality. finished CV 1

I have used the same layout and style in my portfolio document with the same typeface and colour scheme.

Pl{us} exhibition

I really liked the designed dissertations, I thought the smaller square ones looked really goo and had a really nice professional quality to them. I liked the fact that people were able to showcase their design and academic skills. However we noticed that some of them contained spelling mistakes so that is helpful for us to make sure that the whole document is proof read properly if we want it to be completely professional.

I think overall the work in the exhibition was really good and the topics that people had chosen were really interesting. I really liked the fact that current social and political issues were tackled it made the whole exhibition feel very contemporary. The promotional material was beautifully designed too which added to the experience of the exhibition and made it feel really real.

I liked Katherine Crean’s work about abortion laws and sexual assault. I thought the bright colours and expressive typography were really arresting and the hung scrolls really worked well within the space, it stood out really nicely in the room. I also liked the accompanying books to see the work in more detail.  I thought the work was a really good comment on the state of the subject that is really current and an issue worth being talked about.

I also liked the work about the Labour Party and thought it was a humorous spin on quite a stuffy subject and it worked really well.

I think the exhibition this year has been really successful and was the nicest out of the rest of the degree shows that i viewed in terms of its branding, set up and the standard of work in it was really high.

John and Jane Portfolio workshop 21/05/2018

 

  1. Think of yourself as a brand
  2. Sell your work better
  3. A more focussed career/ future

Your brand (worksheet)

Tips

  • Your brand is so important – don’t just skip over the type of designer you are, personality and a bit about yourself.
  • Consider the order of the projects in portfolio, strongest first or most relevant work first.
  • Make the most of best projects – context and make the project bigger than it was
  • Eliminate the weak work
  • Ask yourself, why would anyone want to hire you? What is the selling point, specific skills from you.

Marques/ logos should represent you and your style and what you stand for.

  • Consider the branding and what it shows, identity should be shown in the marque.

Start thinking which companies would I like to work for – put something together that catches their attention – why yourself and the company/studio would be a good match.

Ask yourself- what are your values, do something different give clients something they were not expecting

Show some process, people want to see things – Try to tell a story with this?

 

 

 

Zenith Media Visit

The visit to Zenith media was really informative, getting to see how our work wouold be printed commercially.

Allen Phillips showed us around the print warehouses, and told us printing is always done in multiples of 4 whchh was new information to me.

He showed us the aluminium plates that each colours prints are etched into.

We saw how shiny componants are addied by ‘spot UV varnishh creating shine and matt effects using a silk screen, similar to the process of screen printing. 20180516_112202

It was interesting to find out that the printers are the ones that add the barcodes to prducts, as I had always thought it was the job of the people producing the work.

It was interesting to find out that there are different types of white paper sch as blu, grey, yellow hues and that each piece of paper has individual characteristics that can effect the way things are printed.

Binding

Can be glued, saddle bound (staples) wire bound.
Perfect binding involves perforating the fold lines to allow the air to escape so when staples are added the product is smoothand not lumpy.
Flat binding for more pages which just uses glue.

Finishing 

Lamination for finishing covers can add shine, soft touch matt or gloss, which is stored on a roll and then applied to the cover.

Embossing – using an older machine to create  textured effect from a metal form that effects the surface of the paper/card. Embossing can be used with foiling and spot UV varnish to add another effect.

 

Spot UV varnish and embossing together:

20180516_115029default

The large scale Lithograph printers that use different aluminium sheets for each colour allows high quantities of products to be produced. The machines haf one ‘hump’ per colour which is never changed, varnish can also be applied here. During printing powder is added to stop the sheets sticking together with wet ink.

20180516_115744

Lithograph printing is usually for larger quantities of work up to B1 size

Digital printng is for smaller quantities of documents, but an also do large scale things like signage for vans, cars and buildings. It produces work of the same quality but scaled down.

 

Tutorial 17.05.2018

Tutorial with Neil 17.05.2018

Thursday – review – bring all second year work to ian to discuss it, also the last day of teaching

Submission is the 5th June – all digital me stuff – online presence, digital portfolio, CV, covering email.

Process document – with all digital me stuff

PDF of all work

  • ADD to branding Process development the improvements
  • Do process document for Persuasion
  • Do process docc for book cover

Manifesto
recognise future facing design. About self awareness, understand what you are, what we have to contribute and effect the world with.

CV

How college sparked the social issues aspect and the hand made work and using found materials to create things. Has to show something there about me, how I see myself fitting into a design team that I am contacting, how I see us working together, how this will inform the covering email. Why I want to work with them, conversation about how I am and how that will work with them in their company. Knowing that the CV will always change on who you are communicating wit, employers only employ humans.

Portfolio pdf online

Will also change, not going to send the same portfolio to everyone, also as you become a more experienced designer things might change too, varying in style and what is important to me as a person and designer.

For next Thursday = revisited feedback on each project and done improvements. All 2nd year work in one portfolio AND research and development doc for all subject project.

4 RandD docc (digital me RandD with online presence and everything else)

1 massive portfolio with all outcomes from this year  show these for review.

Identify one project for exhibition

A WEEK to respond to all the feedback

Branding Improvements

Using the two weaker poster designs I have created a stronger design, this means I will have a collection of three stronger posters as apposed to the set of four.

 

improvement poster 1.jpg

Ths last design has more impact and although isn’t too similar to the others however it does still have the same visual style without becoming repetitive.

To improve the exhibition space mock up I have changed the floor markings to make them inkeeping with the visual style

exhibition-space.jpg

Moving onto the animation I have added more movement to it as it looked static in comparrison to the energy that the rest of touch points had.

Persuasion development

I stuck with the name “the fix-up fellowship” and becan using a brighter, more vibrant colour pallete which is what the client wanted. I kept the same hand rendered style of type for the logo/name and the slogan beneath. This style of type looks friendly and approachable which was one of the clients main concerns. the fix up fellowship squareSLOGAN

After finalising the name and the colour pallete I wanted to use I began working on the different deliverables.  I began with small cards or slips that could be given out or posted through letterboxes. I added the small line motif to one of the cards as it looked too bare, after speaking with the client again she suggested that the dots should mean something or have some significance other than purely visual purposes.

post cardspost cards2

I decided that each colour in the scheme could represent the different regions of Wales, I thought that when material or correspondence was sent out to the different areas the colour of the dots would change to coordinate with this key:places

As the logo isn’t very adaptable I thought this would be a good way of adding variation to printed and digital ephemera which is one of the things the client really liked about my peers work.

I began to develop a simple poster that could be put up in community centers and other areas where people interested in getting involved would actually see it.

 

poster

I then started working on a small information pack that could be handed out to potential new members both from the university and people from community groups. I have tried to keep the visual language consistent without it becoming too predictable, I have also included more of the hand written type which the client liked.

case study greencase study green2case study green3case study green4

To cater for what the client wanted I created some business stationary. The letterhead contains the dots motifs that are interchangable with colours to match the colours of the different regions and as the colours all work together well the client would be able to recreate easily.

As well as the letterheads I created an email footer that can be used as a sort of stamp on other ephemera.

footer

I created a mock up of a website just to show how the visual language would work across a simple website website

Persuasion reflection

During the project I enjoyed the opportunity to work with a live brief and a real life client. From the clients feedback the positive elements of my project werre the hand rendered type throughout the different touch points, the client liked the consistency of my visual language through out and the bright colours that I had used. However she thought the name “the fix-up fellowship” wasn’t quite right and was too descriptive of what the organization does. She liked the idea of the dot motif coming together but didn’t think it was as adaptable as some of my group members work.   The client was impressed by my use of relaxed language that sounds friendly. During the presentation the client liked that I had rinted prototypes of the different print elements of the project.

To improve the project I need to think more about a name tha can become an identity of its own, like one of my groupmates idea “common ground” as this is the one she liked the most. Aswell as this the website mock up I did needs improving to fit more with the visual language of the brand. During the presentation I found that I didn’t explain the ideas quite as well as I wanted to due to being nervous, to combat this I think I should have tried to complete the work sooner so I would have more time to practice the presentation and I would have felt more prepared and less nervous, so for the next time I have to present I will make sure I have enough time to practice.

I think I have produced an appropriate response to the clients brief and found a concept, that with more development could work really well for the needs of the client. As well as taking a different approach to my peeers with colour choices and style. Although the client did suggest things they liked and didn’t like I think in future i need to find a better balance of my own response and doing what they suggest. I found the time scale of the project was about right and meeting with the client more than once for a preliminary meeting was really helpful.

8th May 2018

Working in mixed groups with first year students we discussed thd things that are important to us as designers and people. What is important to me is social inequality in the way that people from poorer areas seem to have less opportunities to get involved in in terms of education, outside of school activities that cost money and so on. As well as this things like student finance and how unfair it can be in terms of how as living as an independent adult the money you receive is dependant on the income of your parents. For other members in the group things like politics, the music industry and children’s education.

 

What is good design and why?

Sustainable – now it’s more important than ever thinking about the impact of design on the environment, economy and peoples lives – can the peice of design become self sustainable

Appropriate use of graphic elements? Using our skills to

Being true to the way you work and your ethics and beliefs and making sure that the things you create you are proud of.

The effects of the design on people – does it exploit people with good design? is the design good but its propose bad?

Helping people, promoting healthy living, social inclusion, equality etc.

Client meeting 23 April 2018

After working on my names and designs I  showed the client two possibilities community reboot with tagthe fix up fellowship 1

From my work the client liked the idea of hand drawn elements as it adds a human touch to the formality of a brand and also illustrates how the group is a gathering of like minded people who want to make a change.

The client liked the word “fellowship” but thought the “fix up” was narrowing down they type of project they do as they don’t just regenerate delapodated buildings. However she did like the way it sounded and looked with the illiteration of the f’s

From the rest of the groups work she liked the use of brighter colours than the ones I had used in my designs. The client was excited by the posibility of a logo that could be personalised or changed to fit with different case studies or projects, this fits into the idea of having a coherent visual language that is consistant but is able to adapt and change.

The client emphasised the idea of the logo/ visual language being vibrant, exciting and bright colours to communicate the ideas that the ‘hub’ is a new and upcoming.

The client liked my tagline but would like us to try and use the word empowerment or something that connotes the same thing.

The client suggested some touchpoints for the porject which were

  • letterheads for internal use within the ‘hub’ and to use to send to community groups as
  • print emphemera
  • wbsite visuals
  • email footers for internal use

 

My own suggestions for touchpoints are

  • case study doccumetns
  • banners or promotional material for launches
  • interactive things such as badges or other ephemer that can be given out to engage people and get the name out into the world.