Campaigns about elderly causes

Many of the exampmles I have found use photography and type to illustrate how this is a real life problem and really emphasise how these things happen to normal people. The ‘help the aged’ campaigns I have found seem to be the most effective in the use of black and white images and yellow and white text.

The age uk website contains lots of photography of elderly people, this is to help people visiting the site identify with the values of the charity.

Research into anti-abuse campaigns

Abuse against elderly people // innocent campaign to combat lonelyness in elderly peopledifferent types of abuse3Domestic violence – lots of domestic abuse/ violence campaigns use celebrity endorsements and shock tactics which shows what goes on behind closed doors and the things victims of this sort abuse hide, for example bruises. Here a series of images titled “rape red” “booze brown” “grave green” uses a play on words to classify the different *reasons* people have been abused. different types of abuseChild abuse – these examples take a figurative angle, there arent many visually explicit campaigns as they would not be allowed by the authorities that govern advertising. Abuse in sexual, physical and mental capacities are explored in these examples. different types of abuse4

Violence against large groups by organisations, here the governments of the different countries. There isn’t any explicit images of the torture but the objects in the picture suggest that torture is taking place and literally being covered by the government.

different types of abuse5

Animal abuse – lots of anti-animal abuse posters have an action statement such as “fight for animal rights” whilst others use images of animals in unnatural and uncomfortable settings mixed with ideas deemed to be fun or familiar such as the “animals are not clowns” below. different-types-of-abuse2.jpg

Campaign Strategies – Cath Davies

The main things i took from the lecture Cath gave was the different persuasive techniques used to persuade people in advertising and campaigning by pressure groups such as the anti-fur ones featured in the lecture. the main strategies were:

  • Shock tactics – showing disturbing or distressing images of the issues that are being tackled – a forced reality check.
  • Explicit images or explicitly descriptive language. The use of photography and illustration and that you can get  away with a more distressing illustration as aposed to photograph.
  • Confrontation
  • Reppetition of images (motifs), sounds and words – create a rhythm
  • Using association to make an idea seem familiar
  • Using familiar phrases or images and emulating them as they are already well known
  • Proximity and identification – connecting with the audience “you” “your” “us” and images that look out into the audience creating eye contact.

Using these techniques in conjunction with each other in different formulations depending on the subject and the target audience will create a persuasive piece of work.

Exhibition research

Garden Museum – Pentagram

All of the touchpoints in this design work really well cohesively and the consistency of the colours and shapes make the whole system really successful. Even down to the widow stickers, which are grey, you can tell they belong all together thanks to the strength of the different shapes they have used. The greens have very obvious links to nature and gardens and the bright flashes of yellow and red are symbolic of bright flowers, a really simple and graphic brand identity. The bold sans serif works well with the more curved forms of shapes. I want to have the same level of consistency across my campaign.



Designs of The Year 2012 – A Practice for Everyday Life

The Design Museum’s 2012 Designs of the year has movable and changeable elements that can be edited as the exhibition goes on and announcements are made. The red, white and brown of the plinths. I think thats something I will consider with my exhibition and how it can be the best use of the space.

Designs of the Year 2012 — A Practice for Everyday Life_files 1designs-of-the-year-2012_5Designs of the Year 2012 — A Practice for Everyday Life_files 3Designs of the Year 2012 — A Practice for Everyday Life_files 10

MGMT National Building Museum

The use of colour in this exhibition of windows livens up the subject matter, it also allows the visitors to find different sections and creates a sense of a line going through the exhibition that will guide the people through. I think this idea of colour sectioning is something I will use in my work.

mgmt national building museum mgmt national building museum2

Similarly the Illuminating India exhibition at The Science Museum uses different colours to section up the exhibition space so it is a tried and tested wayfinding method.