A freelance designer specialising in graphic design and
Sean was inspired by Alex Jenkins – XL Recordings, London. who created the streets album art. He was inspired as he was able to relate to Alex Jenkins who was from a similar place to him.
@designdforlife – albums and artwork
Placement at Superunion (formally other names Enterprise IG /The
Brand Union) – hard work and commitment paid off.
Vodafone music – on mobile phone before spotify – references
from the iconography of music playing.
BB/Saunders – the total opposite of the big agency – small boutique
– focus on craft not corporate.
British Ceramics Biennial work informed by pottery process – challenging preconceptions
of the industry.
The partners – mid weight designer – Iconic agency, top of
the creative league – “A smile in the mid” (book)
GO RED – Richard house children’s hospice
All of the emphasis was on the idea not the craft – they didn’t
allow time at the end to make it look good – refinement that they had at BB/Saunders
Purpose – senior designer – both ideas and craft focused.
Dart Board typeface – and darts tournament in the office – which won awards as
a self-initiated project. The agency wanted people to have ownership over
The McGuire Programme – speech therapy programme that Sean was involved in. Charity
that couldn’t afford to spend any money on design agency to do branding etc –
so a great service/ product that looked amateurish. The brand became based on
going beyond preconceptions, and stuttering. “beyond stuttering”
After 8 years in industry – went freelance – to keep pushing
out of comfort zone – work with lots of different people in different ways of working.
– Moving Brands – innovation with design and technology.
Virgin Voyages – Current identity being pushed out into
applications – launching 2020
In industry there’s a lot of waiting after delivering assets
and products –
Widen +Kennedy – freelancing – formula 1 project.
Formula 1 had an iconic mark that fans connected with and loved – classic logo –
but aged –
– do homework, what makes formula 1 formula 1 – what’s broken & how can it
be fixed – the human aspect of the brand is what they decided to run with –
bringing it back to what was at the heart of the sport. – identity and homework
before the brand. “engineered insanity”
NOW at Smogasboard Cardiff/ Amsterdam
Design is a team sport – its important how we work and
collaborate with other people – clients, colleagues, bosses, printers,
architects. Its important not to be a dick because the industry is quite small
and people know each other – work hard and be nice to people (Antony Burrel)
Keep pushing out of your comfort zone – a continuous effort
to improve and learn. There’s opportunities in every project – dream projects don’t
land on your lap always, so looking for opportunities within the project you have.
OR create one – personal projects.
Other passions feed your creativity – don’t be consumed be
graphic design. And peruse interesting projects because in the long run passion
In freelance you have to keep proving yourself to new people
all the time so this can put a lot of pressure on you all the time – working for
other agencies can help this.
Reputation is how you make your money
Sharp type foundry – some trials
I found Sean’s talk incredibly inspiring and moving, the amount of fantastic work he has been a part of blew my mind a little bit, the main thing I took away from the talk was that if an opportunity comes yourway you should try it no matter how scary it seems because the regret of not taking it might be worse. Another thing that hit home was that finding a place to work that feels right to the way that you practice can take a while but will be worth it. I found it good to hear that freelancing within different agencies can work really well and can relieve some of the stress of freelancing alone, but it means that you are working with the reputation of the agency.